I design brands, books and long-form publications — sitting at the intersection of strategy, structure and visual storytelling.
My work spans brand identity, editorial design and publication layouts for purpose-led organisations, publishers and authors. Whether it’s shaping a brand’s perception, supporting an author’s voice, or helping an organisation communicate its impact, I use design to give stories shape and coherence.
I’m known for being easy to work with, calm through the process, and good at getting to the core of what needs to be communicated — especially when the content is complex or layered.
I also work with creative founders and self-publishing authors on branding and supporting websites, often at the point where the business has outgrown its visuals and needs something more considered.
At the heart of it all is visual storytelling — using design to carry ideas into the world in a way that feels clear, intentional and intuitive.
This guide walks you through each stage of the self-publishing journey from manuscript to finished book so you know:
Inside, you’ll also find a curated directory of trusted professionals from editors and book coaches to ghostwriters, so you’re not navigating it all alone.
Free Guide!
“I reached out to Heidi for a book cover design after a disappointing experience with another designer, and I was understandably cautious. Working with Heidi was completely different. She was deeply supportive, really listened to my ideas, and brought them to life in the most beautiful way. I loved the cover so much that I asked her to also design a card deck and a companion piece for the book. Heidi is now my go-to designer for book covers and card decks, and I wouldn’t hesitate to work with her again on future projects.”
– stacey webb (self publishing author)
