branding + visual identity design wordpress website design + development publication + book design graphic design VIP days

Branding & websites for creatives, female founders and service-based businesses making a positive impact.

Are you looking to:

I can help achieve all of this by creating for you:

Visual identity + branding design

“People do not buy goods and services. They buy relations, stories, and magic.”

One of the ways you build a brand is through visual identity + branding. Using colour, typography, imagery and symbolism to create an emotional response in the consumer to ensure they feel a certain way about your brand. Coupled with brand voice, positioning and messaging, designing your visual brand is essential to creating a long lasting and powerful impression on your audience so that they begin to like, trust and buy from you.

Website design

"Design is not just what it looks like and feels like. Design is how it works."

Your website is the digital face of your business and arguably the most important investment your make in your brand.  I design WordPress websites that seamlessly blend aesthetics with functionality to create an engaging user experience. It’s about more than just looking good – it’s about intuitive navigation, fast loading times, and compelling content that speaks directly to your audience. A well-designed website is essential to build credibility and trust, making it easy for visitors to find the information they need and take action. I prioritise both visual appeal and user experience to ensure your website converts visitors into customers, and becomes your most powerful marketing asset.

VIP intensive design days

accelerate and elevate your projects by investing in professional design.

A design day intensive can be a transformative experience for your business. A concentrated collaboration allows me to dive deep into your brand’s essence and efficiently achieve all of the goals on your to-do list.

Frequently asked questions

This is such a great question. I believe design should be a collaborative process and we will be working closely over a number of weeks. I generally work with women who are in service-based businesses and are passionate about making a positive impact in the lives of other women and the world. If you’re looking for a designer who is passionate, creative and a great communicator – I’m ya girl. Book a free discovery call and let’s chat.

Each project is different so at the beginning of the process I will provide you with a timeline of each stage so you will know when you can expect to hear from me. Roughly branding design will take approx 4 weeks, and website design 4-8 weeks, depending on the scope.

No. Your 50% deposit is non-refundable. This is due to the time being allocated to the project and all of the initial work and time that has been provided already. So if you decide to cancel, the deposit covers some of this work.

In all packages you are provided with 2 rounds of revisions to perfect your design. If you would like further revisions these will be charged at a rate of $100/hour. However due to thorough research and planning, 2 revisions will be more than enough and you are unlikely to need more.

"Working as a comms consultant with dozens of leading NGOs means I've encountered a tonne of designers. Heidi is THE BEST! She's fast and efficient which is always welcome in the not-for-profit space, but she also has a true talent for design, adding much depth to our work. Heidi works with a minimalist brief to really bring our projects to life. She's worked with me on rebrands, websites, print publications, digital publications, landing pages and infographics, and I truly can't recommend her highly enough."

Samantha Morris, Wombat Creative

get clear on your brand foundations with this free workbook

Download your free Brand Clarity Workbook

Branding is not just pretty pictures and colour palettes. An effective visual identity begins with figuring out who your brand is and what it stands for. If this all sounds a bit daunting, I have created a super simple workbook to help you get clear on your brand’s story, vision, values, unique offering and ideal client. This will enable you to build a unique & authentic brand which connects with your ideal audience and helps you to stand out from the crowd.

brand clarity workbook
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fast track, simplify + streamline your diy website design with the

DIY Website Success Kit!