A Case Study
CLIENT: Samantha Morris, Wombat Creative (Strategic Communications Consultant)
PROJECT: Nurturing Nature: Cultivating Culture – Election Campaign for NRM Regions Queensland
The Perfect Partnership: Strategy Meets Design
Working with Samantha Morris from Wombat Creative over the past three years has been an incredible collaboration, blending her sharp strategic communications expertise with my design wizardry. Together, we’ve supported her client, NRM Regions Queensland, on a range of transformative projects, including a complete rebrand, website redesign, and ongoing graphic design support.
Over the last year we’ve worked together on the ‘Nurturing Nature: Cultivating Culture’ campaign, an ambitious pre-election advocacy effort. Samantha’s strategy set the direction, and my role was to amplify her work through cohesive, impactful visuals that told a compelling story.
The Campaign at a Glance
Queensland is a state of extremes, with diverse landscapes and unique challenges—climate resilience, biodiversity, Indigenous heritage, land condition, and biosecurity among them. To address these issues, NRM Regions Queensland developed a $196.4 million plan to drive positive change.
The Nurturing Nature: Cultivating Culture campaign aimed to:
- Advocate for sustainable funding for Queensland’s natural resource management.
- Showcase the strategic thinking and on-ground impact of NRM Regions Queensland.
- Secure commitments from political leaders to support the program.
Design Deliverables
For this campaign, I created a suite of materials that seamlessly paired with Samantha’s strategic comms:
- A sub-brand for the campaign to differentiate it while maintaining alignment with the NRM corporate brand.
- A long-format campaign brochure to showcase the vision and strategic priorities.
- A website landing page for easy access to campaign information and key messages.
- Event invitations for campaign launches and stakeholder gatherings.
- Promotional materials for print and digital use.
- Social media graphics to engage and inspire the community.
These materials were designed to ensure clarity, professionalism, and emotional resonance—qualities that were vital for the campaign’s success.
The Results: A Record-Breaking Milestone
The campaign achieved remarkable success, securing the first-ever bipartisan pre-election commitment to fund Queensland’s conservation efforts. The LNP’s $117.84 million pledge for 2024–2028 is a testament to the power of cohesive strategy and design.
In the words of Chris Norman – NRM Regions Queensland’s CEO:
“Your work on our corporate brand as well as the brochure, website landing page, and various campaign materials played a huge role in our success. We’ve had nothing but positive feedback about how professional our campaign was. We’re very lucky to have you on call to help us deliver these important outcomes for Queensland’s regional communities.”
Samantha’s take on the collaboration
“Working with Heidi is like having an in-house designer as part of my team—but without the cost. Heidi nails the brief every time, and this approach—combining the strength of good design with good copywriting and strategy—achieves results. You can’t do strategic comms without a strong visual presence, and Heidi is the master of achieving outcomes, on budget and on time, every time.”
Why Strategy and Design Are Better Together
When a strategic communications consultant and a brand designer join forces, the results aren’t just impressive — they’re transformative. Strategy gives direction, and design amplifies the message, making it impossible to ignore. For NRM Regions Queensland, this partnership meant a cohesive, professional campaign that resonated with stakeholders and achieved real-world impact.
Whether it’s a rebrand, a campaign, or a long-term collaboration, working with communications professionals like Samantha is a reminder of how much we can achieve together.
Calling All Strategic Comms Pros
If you’re a communications consultant, marketer, or strategist looking to elevate your results with strong, strategic design, let’s chat. Together, we can make your clients’ messages resonate, stand out, and drive results.
Ready to collaborate? Reach out today to see how I can help amplify your next big idea.
