Consistency in branding is essential because it helps create a coherent and memorable brand image. It builds trust and familiarity with consumers, enhances brand recognition, and sets the brand apart from its competitors. Consistent branding also reinforces the brand’s values and messaging, strengthening its positioning in the market.

Download the workbook to see how your brand stacks up. You’ll be one step closer to ensuring your brand presents a unified and cohesive image across all channels. If you’re a new business, the checklist will help you to create a hit list of all brand touchpoints which will need to be designed during the branding process.