Visual Identity & Branding Design

"A brand is a person's gut feeling about a product, service or organisation. It exists in the hearts and minds of individuals."

Shaping how your audience feels about your brand is key to standing out. It’s all about creating a strategic visual identity that not only captures your brand’s essence but also makes you unique in the marketplace.

By aligning your visual elements with your core values, you build trust, loyalty, and create meaningful connection with your audience. This leads to increased brand recognition, sustained growth and drives long-term success.

Hey there creatives, coaches and purpose-led entrepreneurs

I see you, tirelessly working to make a difference and striving to bring your own success, fulfilment and freedom to your life.

You’re all in with your vision, passion and drive, but maybe your brand visuals just aren’t keeping up. Maybe what started as a DIY job no longer captures who you are today. It’s a bit like sticking with an old wardrobe that doesn’t fit your style anymore—it feels off, and it might even be turning away the people you’re trying to attract.

heidi outside studio door
heidi branding illustration

Imagine having a brand identity that fits you perfectly, like it was tailor-made just for you.

This isn't just about looking good—it's about feeling right and connecting deeply with your dream clients.

With an intuitive yet strategic approach, I delve into the heart and soul of your business, creating a visual identity that not only resonates with your audience but also elevates your presence in the market. Think of it as more than a facelift for your brand; it’s a transformation that aligns every visual touchpoint with your evolving vision. Let’s make your brand not just seen, but felt, understood, and remembered.

Are you ready for true alignment and authenticity, and a stunning visual branding system that allows you to market your business with ease? 

"Every touchpoint of a brand is a message, a medium of communication. Visuals translate these messages into emotional experiences that can transform mere interest into loyalty."

Marty Neumeier

As a brand identity designer, I...

Narrate your story

I get to the heart of your brand foundations, revealing your purpose, vision, mission, values and origin story to create meaningful connection with your audience.

Define a position

What do you stand for? Who do you stand with? We look at your ideal audience, competitors, your brand personality and voice to define where you stand in the market.

Establish communication

I create the visual look and verbal communication guides for your brand to accurately represent your brand's foundations, personality and voice.

Design visual systems

I pull all of this together to create a visual systems that feels easy and authentic for you to implement in your business e.g. brand guide, visual systems, templates and website.

pipsqueak va signature branding package

Say goodbye to:

And hello to:


Signature Branding Service

captivate. connect. convert.

lilac flower
coaching call

Signature Visual Identity & Branding Package

Think about the big names in any industry. Their branding isn’t a fluke—it’s a powerful tool that drives recognition, builds trust, and supports business growth. Good branding is often so seamless you don’t even realise the effect it’s having on you. That’s exactly what we want for your brand.

Ready for a strategy-led approach to ensure your brand connects with your ideal audience? Imagine having a cohesive system of visual elements that you can easily and consistently apply in your business.

Check out my signature branding service package.

1:1 Priority Service: you will be 1 of only 2 brand clients I work with per month!

Brand Strategy Questionnaire & Mini Strategy Guide: Build a solid foundation for your brand’s journey.

Mood Board: Visualise your brand’s essence and guide the creative direction of the project.

Primary Logo: Your brand identity and face of the brand.

Secondary Logo: Ensures versatility and consistency across various formats and platforms with at least 1 logo variation.

Submark or icon: Create a distinct symbol for your brand.

Colour Palette: Curated selection that embody your brand’s personality and market distinction.

Font Palette: Free or paid, I guide you to the best choice for your brand, and licensing  of them. These include fonts styled for headings, body copy & CTAs

Additional Graphics: Custom assets (e.g. patterns or icons) to enhance your brand’s narrative and provide versatility.

Choice of 2 x Add-ons: Tailor your package with options like note pad design, business card design, email signature, Mailerlite EDM template or 5 social media templates.

Brand Style Guidelines: So that you know how to use and apply your brand system consistently and effectively.

All the files you’ll ever need for print & web plus a guide on which file types to use and when!

An exclusive licence and unencumbered use for the life of your brand: You will own the creative rights to all brand elements to use however you need with total freedom.

  • In-depth Brand Strategy + 1.5 hour Strategy Call
  • Custom (or Semi Custom) Website Design
  • Print Marketing Materials
  • Canva Templates (Social Media, Course Guides, Workbooks, Presentations, Media Kits, Pitch Deck)
  • Packaging Design
  • POS and Signage
  • No physical printing is included. Quotes can be organised on request.
  • Desktop/Web licenses for premium fonts or graphics. I will provide you with the links to any premium fonts used within your package so you can download your own licences.
  • Source/raw design files

Kind words from happy clients

vanessa barrington creative coach book doula

Heidi offers design of a totally different level

“As a brand strategist, I’m not going to lie – I am extremely picky about branding. The visuals are everything and when I decided to rebrand my business late last year I knew I needed something really special. I have worked with many graphic designers over the last 20 years but Heidi offers design of a totally different level.  Her insight, expertise, intuition and her ability to take my creative brief and not only run with it – but to stretch me beyond what I had in mind, was priceless.
Heidi held my hand through the entire process, she took the time to really understand my vision and intention and energy behind the new brand, and then surprised me with a visual aesthetic that was something I would never have picked for myself, but fell IN LOVE WITH at first sight.  I love my new colours, the thought and work she put into the typography selection, stock photo imagery, colour brand palette – all of it – really exceeded my expectations. 

Heidi’s understanding of contemporary design concepts, branding and what’s working now in business in terms of visual branding – is second to none.  Not only that, nothing was too much trouble for her – she is such a pleasure to work with!  She was responsive, delivered on time, within the brief and my new branding exceeded my wildest dreams.  This rebrand has been a pivotal and final step in a very important transformation for my personal brand and my business, and I couldn’t be happier with the results. 
I’ve had many clients compliment the refresh and can now proudly promote my services and offerings knowing my visual aesthetic is fully in alignment and reflective of the value I offer the world. 

Thank you so much Heidi! You’re the best!

Vanessa xx” 

Vanessa Barrington

jess pipsqueak

Heidi is an absolute design genius and a total gem to work with!

“I had specific brand image that I was hoping to achieve for my new business, and Heidi was able to capture exactly what I was wanted whilst also injecting a quirky flair that tipped the design over the edge into awesomeness. Totally nailed the brief but also went above and beyond!

Heidi completed a whole branding package for me which meant I received not only a logo but also font and colour palettes, supporting graphics and comprehensive brand guidelines. This is the perfect way for a new business to get their branding on point from the very beginning, or even for an existing business to have a brand makeover.

Would recommend Heidi any day of the week – a true legend!”

Jess Sippe – PiPSQUEAK

meredith cameron

A dream to deal with

“I hired Heidi to do the branding for my soon to be launched business, Plastic Free Me, and I was so happy with the results! She was a dream to deal with and because of her thorough briefing process she really nailed what I was looking for. She is super professional, trustworthy and got the job done in the timeframe we agreed on. The branding looks great and I’m very excited to get it out there, I would 100% recommend her and would definitely hire her again.”

Meredith Cameron – Plastic Free Me

P.S. I know that you know your business needs professional visuals

But perhaps it just seems like just another cost. When you change the way you think to see professional branding as an investment in your brand's credibility, market position, perception and ultimately success? It becomes a no brainer.

Your visual identity is like the perfect pair of jeans - it fits just right and, when paired with heels (brand foundations) and a nice top (brand positioning), makes you look a million bucks!

entrepreneur working on laptop business branding

More than just a logo

are you thinking...

“I don’t need a branding package, I just need a simple logo. I can just create it myself in Canva”

Yes, the logo is the face of your brand, but it is only a small piece of your overall visual identity. Good branding is often invisible because it is so seamlessly woven into every aspect of your business.

A comprehensive branding package goes beyond just a logo. It involves a strategic approach to ensure your brand’s visuals reflect your business’s core values, mission, and unique selling propositions. 

With a branding package, you get more than just a logo. You receive a suite of visual elements, including colour palette, typography, and imagery styles, all tailored to convey your brand’s personality and message effectively.

Good branding isn’t just about looking pretty; it’s about communicating your brand story and creating emotional connections. A professional designer aligns your visual identity with your business strategy, ensuring every element works together to achieve your goals.

Yes, you can create your own logo in Canva, but is graphic design and brand strategy really your zone of genius? Investing in a professional branding package ensures your brand is presented in the best possible light, helping you attract and retain your ideal customers. Your brand is often the first impression potential customers have—make it a great one!

Investing in your brand's future

Now you might be thinking…

But I don’t have the budget for branding…

I totally get it, times are tough right now. But every business needs investment to thrive. Branding (and a website) is arguably your most important investment. It’s foundational to attracting your ideal customers and stand out in a crowded market.

Think of branding as investing in your business’s future. A strong brand builds trust and recognition, making it easier for customers to choose you over competitors. It creates a memorable first impression and builds loyalty, leading to repeat business and referrals.

Good branding takes your business to the next level. It makes your marketing more effective and helps you connect with your audience on a deeper level. Plus, it ensures every customer interaction is consistent and professional, ensuring your credibility.

Investing in professional branding now sets a solid foundation, saving you time and money in the long run. It lets you focus on what you do best while your brand attracts and retains customers.

I know budgeting for branding can feel daunting, but think of it as a smart move that drives growth and success. You’re not just spending money—you’re investing in your business’s longevity and success.

woman on couch working on laptop

A brand's image is passively created through audience beliefs, impressions, reputation, emotion, perception and association. You can shape this through investing in your brand's strategy and visual identity. Ready to level up your brand and transform impressions into lasting customer relationships?

With over 10 years of experience I have worked with many beautiful brands

brands I've worked with
movement and health logo
neverthelesslogo 01
pipsqueak logo
plasticfreeme logo
held psychology
vanessa barrington logo

The Process

Step 1

Let's chat

Design is a collaborative process and it's important we both feel like we're a good fit. That's why I offer a free discovery call where we can get a bit of a vibe check and you can ask any questions you need to feel confident about booking in.

Step 2

Project Details

After our call, I'll provide you with a project proposal. If you're keen to proceed, you'll need to pay a 50% deposit and we'll book in a start date and timeline for your project. I'll get you set up on my client portal and send you a welcome kit so you know exactly what to expect and what you'll need to provide.

Step 3

Design Process

The first step is to complete your brand strategy questionnaire. From here I will put together your mini strategy and creative direction document. Once you have appoved the mood boards, I will work on your visual identity concepts (2 to choose from). After I present your brand concepts, you'll select the one you want and have up to 2 rounds of revisions to make any tweaks to ensure it looks exactly as you'd like it.

Step 4

Launch your brand

Once your branding is all approved, you'll pay the final invoice. I'll then provide a Dropbox folder containing all of your brand files in all the file formats you'll ever need (jpg, png, eps, svg). I'll then move on to any branded collateral included in your project (e.g. business cards, social templates). If you have a website project booked also, I'll be in touch to talk about the next steps.

Frequently asked questions

This is an excellent question. As this is a collaborative process, it’s important that we are aligned in values, communication and style. I recommend visiting my portfolio to get a feel for my design aesthetic. You can also find out more and get to see behind the scenes on my instagram account. Finally, feel free to book a discovery call so we can chat about your project needs before you make a decision.

It’s my firm belief that to be successful, your business needs more than just a logo. You need to set your fonts, colours, imagery style and additional brandmarks to be able to show up consistently across all of your brand touchpoints. For that reason, I don’t offer a logo only package.

In general, branding packages take between 3-4 weeks. This will depend on the information you provide, your responsiveness and rounds of revisions.

Of course. You can add on any additional requirements you need for your brand. We’ll discuss this at our discovery call.

  • From here you can book a discovery call so we can get to know each other and discuss all of your requirements.
  • I’ll send you a proposal and contract for you to accept and sign. You’ll then need to pay the 50% deposit to lock in the job.
  • I will send you a welcome kit which outlines everything you need to know about working with me plus our project timeline.
  • I get started on my research and exploration. I’ll provide you with 2 different mood boards to approve the direction of the project.
  • From here I’ll design your two concepts for presentation to you. We’ll then work on any revisions you have to refine it until you are perfectly happy.
  • The final step is exporting all of your logo files and creating any additional design collateral included in your package (e.g. templates, business cards).
  • Once you have paid the final invoice, all files will be released to you and we pop the champagne!

Feeling a bit lost?

download my free brand clarity workbook

If your business is just starting out, you may be thinking I just need a logo and I’ll be sweet. But there is so much more to building a brand. To help you get started I have created a Brand Clarity Workbook to help you get clear on who your brand is, why it exists and what it stands for so you can clear on the direction for your brand. This will help you to feel more confident before reaching out to a brand designer.

brand clarity workbook