Vanessa Barrington, a creative business coach, psychic medium, publisher, book doula, and branding expert, approached me for a complete rebranding of her marketing agency, The Right Remark, as she transitioned into her personal brand. With a focus on coaching entrepreneurs and creatives across all facets of business, Vanessa’s new brand needed to reflect her unique spiritual gifts while conveying a bold, professional, and luxury feel.
I provided Vanessa Barrington with a complete rebranding package, including strategic rebranding design, a semi-custom WordPress website tailored to her brand and business needs, and branded social media templates. Each element was crafted to reflect Vanessa’s unique approach to coaching, blending luxury, warmth, and spiritual insight while ensuring scalability as her offerings continue to grow.
The challenge in rebranding Vanessa’s business was to create a cohesive visual identity that speaks to the diverse needs of entrepreneurs and creatives who are seeking comprehensive support in their business journey. We needed to blend the spiritual and intuitive elements of her coaching with her practical expertise in marketing, branding, and mindset. The design had to strike a balance between bold, premium luxury and a nurturing, approachable energy. Additionally, we had to ensure that the visual identity and website were flexible and scalable to grow alongside Vanessa’s expanding business offerings.
We approached this rebrand by capturing the essence of Vanessa’s unique coaching style — grounded in her spiritual gifts but also firmly rooted in practical, business-building strategies. The bold serif logo, with tightly kerned lettering, speaks to the confidence and luxury of Vanessa’s services, while the italicised “SS” symbolises forward momentum and evolution in her clients’ business journeys. Soft natural imagery, including oceans, sand, greenery, and flowers, brings warmth and connection to nature, while purple — representing spirituality — reinforces Vanessa’s deep intuitive gifts.
For the website, we selected WordPress as the premium platform for its scalability, high performance, and flexibility. One of my semi-custom website templates served as the foundation, which we customised to meet Vanessa’s needs, ensuring the site could evolve as her offerings grew. The website reflects both the high-end, professional nature of her coaching services and the intuitive, nurturing energy that is at the heart of her work.
Vanessa’s rebrand has had a transformative effect on her business, helping her attract a highly aligned clientele of entrepreneurs and creatives. The refined branding and website have enabled her to confidently market her services, while the flexible WordPress platform ensures that her business can continue to evolve seamlessly. The branded social media templates have provided consistency across platforms, supporting her growth in an increasingly competitive space.
The clarity and strength of her new brand has empowered Vanessa to connect more deeply with her audience, positioning her as a leader in business coaching who blends spiritual insight with practical business strategies.
become the brand you were always meant to be
Your brand should do more than just look good — it should inspire confidence and trust, attract your dream clients, and evolve with your business. Whether you’re launching or rebranding, let’s create a brand and website that truly reflects your vision and sets you up for long-term success.
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