The blog

Branding, and websites and design, oh my!

Welcome to the blog! Here you’ll find a treasure trove of valuable insights, design tips & tricks, industry trends and behind the scenes from a creative studio. My aim is to provide you with helpful info for you to build your brand, technical knowledge to help you optimise your website and guidance to help you define and refine your design aesthetic.

Why logo design isn’t enough

Influencing emotions through design

Brand Voice vs. Tone: What’s the Difference

woman holding camera branding for small business entrepreneurs

How Brand Strategy powers your marketing and fuels growth

candles and diffusers branding product packaging design

How to build trust as a brand (and increase conversions)

Amplifying strategic communications with design – NRM Regions Queensland’s election campaign success

elegant businesswoman in satin suit focused on laptop web design work

6 Simple tips to boost your website conversions

vanessa barrington branding visual identity3

When Is It Time to Rebrand Your Business?

Positioning your brand for premium clients in a saturated market

woman at laptop working on website seo marketing

From SEO to email marketing: Strategies to promote your website

Tips for choosing a web hosting provider

seo web developer working at laptop living room

SEO: Your path to digital success

Designing for Impact: How to Create Memorable Designs

The Power of Branding: How a Strong Identity Can Elevate Your Business

Why I build my websites on WordPress

Maximise the Potential of Your Brand Photoshoot

The Importance of Consistency in Branding Design

The Power of Storytelling in Brand Design

The importance of having a Brand Style Guide

How to choose a good domain name

Quick & easy ways to boost your SEO with your blog

Designing a lead magnet that converts

Defining your target market and ideal client

Why deadlines are important

Get in touch

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Brand strategist & design wizard for service-based businesses and creative entrepreneurs

I acknowledge the traditional custodians of the land where I live and create, the Yugambeh people, and pay my respects to Elders past and present. Sovereignty has never been ceded. Always was. Always will be. Aboriginal land.

GOLD COAST, QUEENSLAND