I work with communications consultants, agencies, and purpose-led organisations to turn complex drafts into polished, publication-ready design — across reports, magazines, brochures, books, and campaign assets.
This is for teams who already have strong strategy and content — and need a designer who can keep up.
You work in comms or marketing, and:
Not every design job is complicated — but publications usually are. And when things go wrong, it’s rarely because of the content.
It’s because the design slowed everything down.
You don’t need more opinions.
I’m a brand strategist and editorial designer, and I work at the intersection of strategy, layout, and long-form communication.
That combination matters.
Most editorial designers focus purely on layout.
Most brand designers don’t work comfortably in long-form.
I do both — which means I’m thinking about:
So when I design a publication, I’m not just making pages look good — I’m supporting the message, the strategy, and the people responsible for delivering it.
The kind of design support you’ll wish you had sooner
Perfect for:
Comms consultants, agencies, government teams, and purpose-led organisations who need a reliable designer who understands strategy, branding, and the pressure of tight timelines.
Get polished, professional design that elevates your message, impresses your clients, and helps your projects run smoother — without endless rounds of revision or back-and-forth.
A streamlined, start-to-finish design process that lets you hand things over with confidence.
We align on goals, audience, brand requirements, and constraints so there’s no guesswork later.
I establish the layout logic and visual approach early, so feedback is about refinement — not rework.
I handle the layout, assets, revisions, and final files for print or digital — keeping things moving and communicating clearly along the way.
No drama. No disappearing acts. No crossed wires.
Most designers can make something look good. But not everyone can take a dense, high-stakes brief and turn it into design that’s clear, brand-aligned, and actually enhances the message.
I’m not here to decorate — I’m here to deliver design that works.
You need someone who can hit the ground running, understand the brief the first time, and bring creative thinking that supports your strategy — not competes with it. That’s the difference I bring.
Monthly retainer — locked-in hours each month for consistent support
Project-based — scoped and quoted per campaign, report, or publication
Overflow relief — flexible, fast-turnaround help when your team is at capacity
The prices below are a guide to help with early scoping.
Final pricing is confirmed once I’ve reviewed your brief and understand the specifics of your project. Things like page count, complexity, and turnaround all play a role, but the biggest variables tend to be:
Once I have a clear picture of what you need, I’ll provide a detailed, accurate quote based on your project’s unique requirements.
Ideal for brochures, briefs, short reports
Perfect for reports, brochures, prospectuses
Best for larger publications, annual reports and custom requirements.
Depends on scope, but typical turnaround is 2–4 weeks per project. Retainers respond to your pace.
A clear brief, your content, any brand guidelines or assets (like logos, fonts, or examples of past work), and a deadline (for finished first draft and print deadline). Having these upfront ensures the design stays consistent, aligned, and client-ready from the start. If anything’s missing, I’ll let you know exactly what’s needed and keep the process smooth from day one.
We start with a brief, set milestones, and I deliver the creative direction (typically 4-5 spreads to guide the style of various sections) before handing you the complete first draft.
If your client’s visual identity is missing, inconsistent, or non-existent, I can help. Depending on the scope, we can either create a simple, brand-aligned visual system for the project (think: fonts, colour palette, layout style), or — if they’re ready for a full rebrand — I also offer complete brand identity design as a separate service. We can chat about what’s most appropriate based on their needs, timeline, and budget.
Working with communications consultant Samantha Morris (Wombat Creative), I helped bring NRM Regions Queensland’s election campaign to life through purposeful, on-brand design that elevated her strategic vision.
The campaign — Nurturing Nature: Cultivating Culture — wasn’t just another report or brochure. It was a $196.4 million advocacy push that required clarity, emotional resonance, and serious credibility. Through a seamless blend of strategy and design, the campaign secured Queensland’s first-ever bipartisan pre-election funding commitment for conservation: a record $117.84 million.
When strategy sets the direction and design amplifies the message, results like this aren’t just possible — they’re inevitable.
“Working with Heidi is like having an in-house designer as part of my team, but without the cost. Heidi nails the brief every time, and this approach—combining the strength of good design with good copywriting and strategy—achieves results. You can’t do strategic comms without a strong visual presence, and Heidi is the master of achieving outcomes, on budget and on time, every time.”
“I’ve worked with Heidi on multiple projects, and I keep coming back to her because she’s a dream to work with. She has a real knack for understanding a creative idea and bringing it to life, and she makes the whole process feel easy, efficient and genuinely collaborative. Everything she’s delivered has been creatively on-point, and she’s helped me out of a few tight spots (and last-minute requests) with patience and professionalism. Couldn’t recommend her more.”
“Heidi’s turnaround time is lightening fast and to the highest quality. I view Heidi as a trusted and valued contractor to my small business working across multiple projects. Communication is key, be it briefing, feedback or availability. Heidi’s openness is much appreciated.”
Click below to book a 30‑min chat
We clarify what you need and your timeline
If we’re a fit, I’ll follow up within 48 hours with a custom proposal
No push, no pressure — just a clear, honest conversation to see if we’re the right fit.
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