Book and long-form editorial design

Strategic design for words that matter.

Books. Campaigns. Reports. Magazines. Your work is thoughtful, complex, and designed to make a difference. My job is to make sure it lands.

I help you turn layered, content-rich work into clear, compelling publications that inform, engage, and drive action — with design that adds clarity, credibility, and a professional edge to work that matters.

The result? Communications that land with ease, reflect your standards, and make your message impossible to ignore.

heidi standing laptop

Hey, I'm Heidi

For me, editorial design is where it all began.

My design roots trace back to Morrison Media (home of Frankie, Smith Journal, Surfing Life) — where I first discovered the quiet power of editorial: structured, story-led design that helps words land, ideas breathe, and readers actually feel something.

These days, I balance brand and editorial work from my studio — partnering with NGOs, comms teams, and purpose-driven organisations to design reports, books, magazines, and campaigns that are both beautiful and deeply functional. I’m also the lead book designer at Healing House Publishing, where I help authors and practitioners bring their stories to life.

For me, good design is about more than layout — it’s about clarity. Alignment. Making complex ideas feel accessible and human. Whether you’re sharing research, pitching for funding, or publishing a book, I’m here to help your message land — thoughtfully, effectively, and with just the right amount of creative spark.

What kind of design wizardry do you need?

wetland revival trust brochure design
book cover design coming home

Comms Design

For clarity and cut-through

Campaigns, research summaries, stakeholder reports and presentation decks designed for clarity, consistency and visual cut-through. Ideal for comms teams and consultants who need fast, strategic design support

Publishing Design

For stories that matter

Books, magazines and long-form publications with narrative structure, typographic finesse and a cohesive visual system. I bring a mix of editorial instinct and layout precision to every page.

Shelf Published

For authors self-publishing

Self publishing does not mean DIY. It means curating the professional services you need to ensure your book has the best chance of success. Shelf Published is a design-only service for authors who want real shelf appeal.

Annual Reports

For accessible, impactful design

Design that balances accessibility, accuracy and clarity — from policy documents to public-facing reports. Trusted by organisations working in climate, mental health, and cultural movements.

Design that carries your message further

nrm election campaign brochure
social media design nrm election campaign

If you’ve got important words to share, you're in the right place.

You’re leading communications for important, often complex work, and you care about quality.

You need a designer who understands nuance, can follow a brief, and delivers without fuss. Someone who respects your time, knows when to ask the right questions, and when to just get it done.

You’re not here for ‘good enough’. You want design that elevates the work you’ve already done — and helps it land with clarity, credibility, and confidence.

"Working as a comms consultant with dozens of leading NGOs means I've encountered a tonne of designers. Heidi is THE BEST! She's fast and efficient which is always welcome in the not-for-profit space, but she also has a true talent for design, adding much depth to our work. Heidi works with a minimalist brief to really bring our projects to life. She's worked with me on rebrands, websites, print publications, digital publications, landing pages and infographics, and I truly can't recommend her highly enough."

Samantha Morris, Wombat Creative

Creative partnership for content that connects

  • I take your brief seriously — asking smart, strategic questions to understand the why, not just the what.

  • I keep the process smooth — with reliable timelines, fast response times, and clear checkpoints along the way.

  • I balance creativity with precision — so your work is visually compelling and technically polished.

  • I care about outcomes — so you’re never chasing files, clarifying instructions, or wondering if it’s going to land.

You’ll feel looked after, supported, and in very capable hands.

neverthelessjournal issue3 magazine design 4