

The Journal
Hello there,
I’m so glad you’re here. The Journal is where you can find design tips & tricks, resources, news, inspiration and some behind the scenes in the studio. I aim to provide you with help information to build your brand and share my design knowledge. If you can’t find what you’re looking for, please do reach out
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Planning your new website
Here is a quick overview of some of the things you’ll need to consider when it’s time to build a new website.
Does my website need a blog?
Remember in the early 2000s when every person and their dog had a blog?
Creating connection with your branding
Good branding creates an emotional and meaningful connection with your ideal client, consistently, at every touchpoint in their brand experience. But how do we do this?
What is a brand design audit?
A look at how performing an audit of your visual branding can lead to increased profits
Image file types explained
What does PDF stand for anyway? A look at the most common file types
Colour theory & your brand colours
When selecting your colour palette, there are some things to consider
Your top five website must-haves
In a long list of website must-haves, I have distilled it down to my top five.
Why I build my websites on WordPress
Let me run you through some of the reasons I choose to design my websites on WordPress
Logo Design vs Branding Design
Think you just need a logo? Let’s take a look at a complete branding identity package.
download your free brand clarity workbook!

Branding is not just pretty pictures and colour palettes. An effective visual identity begins with figuring out who your brand is and what it stands for. If this all sounds a bit daunting, I have created a super simple workbook to help you get clear on your brand's story, vision, values, unique offering and ideal client.
If this is a step you have missed when creating your brand's visual identity (or perhaps you just have a logo), take a moment with a cuppa tea (or a glass of wine) and work through these steps to which will help you define your brand and move forward with your business in max growth mode.
The guide is provided for you in a Canva template for easy editing and it's yours for FREE! Just complete the form below and it'll arrive in your inbox toot-sweet x