Logo Design vs Branding Design

logo design vs branding

Think you just need a logo designed? Let’s take a look at everything that makes up a complete branding identity.

Just like you, your business is made up of many different components – mission statement, values, personality, brand voice, market position, your unique product/service and how you solve problems for your customer. Your company logo (like your own name for example) is just one small piece of your brand identity. To show what your brand is really about and connect to your ideal audience, we need many more tools to visually represent you. How do you want to be perceived?

Some of the things you will need to consider before engaging a designer are:

You mission statement – what is your why?
Your values – what is behind your passion and purpose?
Your brand personality – how your business interacts in the world
Your brand voice – your style of communication
Your position in the market and unique offering – how are you different from your competitors.

Once these key areas are covered, we can begin to build your visual identity. A full branding package includes:

  • Logo (horizontal and vertical options)
  • Submark (a simplified version of your logo)
  • Colour palette
  • Font palette
  • Graphic elements e.g. patterns, complementary symbols/illustrations
  • Photography style

All of these elements will work together to strategically represent your brand identity and speak directly to your tribe. From your website to your product packaging, from social media content to your marketing materials – you need so much more than ‘just a logo’.

Are you ready to get started? Head over to here to check out my branding packages and download a price list.

Let’s do this!