mhs branding business cards

Movement & Health Solutions

Deliverables

  • Brand Strategy
  • Visual Identity Design
  • Custom WordPress Website Design

the business

Movement & Health Solutions (MHS) is a Hornsby-based fitness and wellness studio specializing in full-body functional fitness. With a focus on those over 50, MHS offers personalized training to improve mobility, strength, and overall well-being. Through expert guidance, a supportive community, and a holistic approach, MHS helps clients stay active and live life to the fullest.

the project

When Rob approached me, his business was evolving, and his brand needed to evolve with it. With an outdated logo and a basic landing page, Movement & Health Solutions lacked the strong visual identity and strategic foundation needed to attract clients ahead of the studio launch. Rather than starting from scratch, we took the essence of his original logo and modernised it—refining the design to be more versatile, impactful, and effective across multiple applications.

Through a thoughtful rebrand, we developed a cohesive brand strategy that clarified his positioning in the market and ensured his messaging resonated with his ideal audience. I then designed a fresh, professional visual identity that reflected the holistic, welcoming nature of his fitness studio.

Finally, I built a dynamic new website designed not just to look good but to function as a high-converting marketing tool. With a brand that now aligns with his vision and a digital presence that attracts and engages clients, Rob successfully secured sign-ups before the studio even opened—giving his business a strong head start and setting him up for future growth, expansion, and his transition into a leadership role.

movement and health website
mhs branding business cards
movement and health website design ipad
mhs website contact page
movement and health mobile responsive website
movement and health website macbook

Before

mhs website before transformation

After

mhs after new website design reveal