Rebrands aren’t just about changing your logo — they’re a complex web of decisions that shape how your brand is seen, understood, and remembered. And when you’re navigating it alone, it’s easy to feel overwhelmed, second-guess yourself, and worry about making the wrong call.
Just like you wouldn’t let your bestie fall for a walking red flag, I won’t let you make costly mistakes in your rebrand. I’ll be your sounding board, your voice of reason, and the person making sure every decision supports the brand you actually want to build.
Because a great rebrand isn’t just about looking good — it’s about ensuring every piece fits together strategically, so your brand feels cohesive, credible, and built for growth.
A rebrand adds HUNDREDS more — from your positioning and messaging to updating every single brand touchpoint and planning a successful launch.
If you’re navigating this alone, you might be wondering:
A rebrand should be something to celebrate, but when done in bits and pieces, without strategy, it can fall flat instead of making the impact you need.
Don’t attempt a rebrand alone!
Instead of guessing your way through the process, I’ll guide you through the big decisions, give you clarity on what you actually need, and help you avoid the costly mistakes that could devalue your rebrand.
This isn’t a generic checklist — it’s a bespoke rebrand plan, designed just for your business.
This is a collaborative experience with your Rebrand Wingwoman, including a 1:1 strategy call to get clear on your new direction, expert advice on what to retain from your current branding, and a customised roadmap to ensure your rebrand is seamless, strategic, and stress-free.
This workshop is for creatives and service-based business owners who:
“Thank you so much for the session yesterday! It was so energising to talk about my brand in a real and concrete way and imagine different possibilities of where to take it. It made me feel inspired and excited about the next steps and take a more expansive view about the possibilities for the future – wow!
I don’t often get to talk about my work like that, so it was super helpful and inspiring for me. I felt like it was a mini coaching session in a way. Thanks so much for the time and thoughtful questions and safe space for discussion.”
– Miranda Ryan Writes
Phase one
Before making big changes, we’ll take stock of your current brand to identify what’s worth keeping, what needs to evolve, and where your brand is already showing up. This includes:
I will perform this audit BEFORE our strategy call so that we can discuss my findings together.
Phase two
You will receive a recording of this call so you can refer back to it to help you write your strategy.
Phase three
You will receive your customised plan as well as a recording of our call.
The Rebrand Roadmap ensures you have everything mapped out to implement your rebrand seamlessly and strategically — without the overwhelm.
Before the workshop, you’ll complete a simple questionnaire. You don’t need to have all the answers, but it helps if you’ve been thinking about your audience, your offering, and your goals.
That’s exactly what this workshop is for! It’s a cost-effective way to start your rebrand with expert guidance, so you’ll be ready when the time comes.
After completing your questionnaire, we’ll book our strategy call one week out. In that time I will be performing your current branding review and preparing for our call. After our call, I will get your customised rebrand plan and recording from our session to you in 3 business days.
If you’re ready to take things further, we can discuss options for a full rebranding project or additional services to help you implement your rebrand roadmap.
Hey, I’m Heidi
A branding strategist and designer with 12+ years experience helping service-based businesses create intentional, high-performing brands. My approach combines design psychology, brand strategy, and an intuitive approach to deliver results that allow businesses to make real growth.
I specialise in rebrands — taking the insights and key strengths of your existing brand and refining them into something that feels aligned, elevated, and ready for your next chapter. Rebranding is different because it’s not about starting from scratch; it’s about building on the foundation you’ve already created while positioning your business for the growth and success you’re striving for.
If you’re ready to step into the next level of your business, I’m here to help make it happen.
A well-planned rebrand makes an impact. A messy, inconsistent one? It confuses your audience, drains your energy, and wastes your time.
With The Rebrand Roadmap, you’ll have a clear, strategic, and structured plan — without the overwhelm.
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I acknowledge the traditional custodians of the land where I live and create, the Yugambeh people, and pay my respects to Elders past and present. Sovereignty has never been ceded. Always was. Always will be. Aboriginal land.
GOLD COAST, QUEENSLAND
