Nightingale Studios had quietly built a stellar reputation for technical excellence, personalised teaching, and a genuinely safe space to learn singing. Vivienne’s studio was full, referrals were strong, and Google reviews consistently praised her depth of knowledge and care as a teacher.
But visually, the brand wasn’t keeping up.
The existing branding felt inconsistent and limiting, making marketing stressful rather than supportive. Viv knew the quality of her teaching wasn’t being reflected online — and as she planned to grow into passive income products and a more future-focused business model, the disconnect became impossible to ignore.
She came to me because she didn’t want “prettier visuals.”
She wanted clarity, confidence, and a brand that finally matched the calibre of her work.
My role was to reposition Nightingale Studios through a full rebrand and website — creating a cohesive identity system that could:
This wasn’t about reinventing the business — it was about bringing the brand up to where the studio already was.
We began with a deep brand strategy process to uncover what truly sets Nightingale Studios apart.
Key insights shaped everything that followed:
From there, I developed a creative direction that balanced:
The visual identity system was designed to be flexible and practical — not just beautiful — giving Viv the tools she’d been missing for years.
The website then brought it all together: clear, confident, and structured to support both enquiries now and growth later.
The result is a brand and website that Viv feels proud to put into the world.
Nightingale Studios now shows up as:
Most importantly, the brand now supports the business instead of holding it back — making marketing feel lighter, clearer, and more sustainable.
“I started working with her on a rebrand, which then developed into a website build for my singing studio, and I was totally overwhelmed by the sheer excellence of her work at every stage of the process.
Heidi helped me discover core values of my business that I hadn’t been able to articulate myself. I felt heard, understood and represented by her work. And now, I have a brand that truly represents the core of my business and accurately presents it to the rest of the world.
Not only is Heidi an exceptionally kind, generous and very patient person, she is also exceedingly skilled in her field – knowing what I needed before I realised I needed it myself, without ever making me feel ignorant or silly.
Working with Heidi Glasson Creative has been a wonderful privilege and I look forward to our next project together with the greatest anticipation.”
– Vivienne McLaren, Nightingale Studios
become the brand you were always meant to be
Your brand should do more than just look good — it should inspire confidence and trust, attract your dream clients, and evolve with your business. Whether you’re launching or rebranding, let’s create a brand and website that truly reflects your vision and sets you up for long-term success.
