You’re not writing a book just to “have a book.”
You’re writing the one that changes your trajectory —
the book that gets you invited onto podcasts, fills your programs, and makes rooms pay attention.
It deserves design that reflects that.
Not DIY. Not “good enough.”
But publish-worthy.
Just because you don’t have a book deal, doesn’t mean your book’s not a big deal
You’ve already done the heavy lifting. You wrote the manuscript. You’ve lived the story, refined the ideas, built the frameworks, and wrestled with the blank page more times than you care to admit.
Now your book needs to look like the book you meant it to be – polished, professional, and absolutely not giving DIY energy.
This isn’t a writing service. It’s not editing. It’s not ghosting your book into something it’s not. This is boutique editorial design for women who want their message in print without the trauma of wrestling with margins, gutters, and the kind of page layout gymnastics that make you wanna throw tantrums.
If you want a book that looks at home AND holds its own next to the titles you admire – we’re in business.
Think about what happened after:
What changed?
Everything.
Their books became:
And here’s the part no one says out loud:
**Books don’t make someone an expert.
Books make it easier for everyone else to talk about them as the expert.**
Not in bookstores — in homes.
On nightstands. On Amazon.
In Kindle queues. In the feeds of the people you want to reach.
You’re competing with the women’s business books people actually read, share, and quote.
And those books did not hit the world with homemade covers.
This is where shelf appeal actually matters — not for vanity, but for legitimacy.
Design is what signals:
Your name belongs on a spine.
Your expertise deserves to be shared.
Your pathway to success is a roadmap for others.
Your story deserves to be a best seller.
Your genius belongs in a book.
Twelve-plus years in design.
A background in publishing and communications.
A psychology lens.
A storytelling brain.
And a slight obsession with making authors look like leaders.
I design books for women who’ve outgrown the DIY era —
and are ready to step into the thought-leadership era.
Your words are powerful.
My job is to package them with the strategy, intelligence, and visual authority they deserve.
Hey, I’m Heidi
Introducing
Your book becomes an extension of your brand – clean, thoughtful, intentional. The kind of design that tells readers, “Yes, this is worth your time.”
No Canva hacks. No bargain-bin templates. No Amazon panic uploads.
A professionally designed book that reflects your actual expertise – the kind that turns pages and heads.
perfect for
You walk away with
In other words: everything you need to become the author your business has been waiting for.
This is the life cycle of a book that’s built with intention, strategy, and shelf appeal.
“From my first consultation with Heidi, to the result, the experience has felt seamless. She clearly executed my ideas almost reading my mind. Her vision and expertise were professional, and I found her presentation layout informative, making it easy for me to understand the different options and their impact. Overall, I loved working with her, and I look forward to working with her in the future. I would highly recommend Heidi.”
Your pages get the treatment they deserve – proper typography, considered layout, and that clean, editorial polish usually reserved for people with an in-house publishing team.
Every package includes:
You keep full ownership. Your book stays your book. I just make it look like it belongs on an actual shelf.
Step 1
Proofread. Polished. Ready. No edits. No rewrites. Just the words you want designed.
Step 2
We map the visual mood of your book – typography, styling, layout approach, and cover direction.
Step 3
This is where your manuscript becomes a real book. Clean, structured, intentional.
Step 4
Thoughtful tweaks, not never-ending changes. We keep it sharp.
Step 5
You get everything you need for print and digital publishing – and I walk you through the upload so nothing breaks.
If your book is tied to you (your ideas, your frameworks, your voice), then yes — your business brand isn’t enough.
Your business brand is built to market your services.
Your author brand is built to position your thought leadership.
They’re not competing identities — they’re complementary.
Your author brand gives your book a recognisable, credible home. It also makes your work easier to market, quote, promote, and reference outside the context of your business.
A strong personal/author identity is the bridge that takes you from
“I run a business”
to
“I’m a recognised voice in my field.”
And the women who build longevity in their space — Brené, Marie, Denise, Rachel —all have both.
This is the biggest fear every author has, and it’s valid. Your book cover isn’t just artwork… it’s identity, market positioning, genre signalling, and first impression wrapped into one moment.
Here’s the good news: I don’t design in a vacuum.
I take into account your vision, your preferences, your story, your themes, your genre, your audience, and actual market research (because what works for memoir doesn’t work for self-help, and what works for self-help absolutely does not work for literary fiction).
We explore multiple creative concepts, refine what feels aligned, and make sure the final cover feels like you — and feels at home on the shelf beside books in your category.
This isn’t “hope for the best” design.
It’s thoughtful, strategic, collaborative magic.
Working with Heidi exceeded my expectations. From our early discovery session, I felt like she understood my needs and desires, listened deeply, and supported me in a way that made me feel seen and heard. The work she produced went above my expectations — I adore the outcome, and it was all better than I could have imagined or hoped. Heidi brought to life elements of my brand I hadn’t considered or wasn’t yet confident to dream up. I now have a suite of brand tools, an awesome website I love, and a clear plan for promoting my work. I feel more confident, more “legit,” and genuinely excited to show up for my brand.
Your manuscript should be fully edited and final — no rewrites or major changes once we begin the design process as this can result in a complete redesign. Word documents are preferred, and I’ll handle the formatting from there.
Nope. As a designer with 12+ years experience in design, I focus purely on design. But I do work with your chosen platform’s specs (like IngramSpark, Amazon KDP, etc.) to make sure everything uploads smoothly.
If you need support with writing, structure, editing, mindset, marketing or the publishing process I’m happy to connect you with trusted professionals who can help get you across the line. When you’re ready for design, I’ll be here to take it from polished words to a print-worthy book you’re proud to share.
Most projects take 8-12 weeks between the branding, website and book design. If you’ve got a launch date, let me know early so I can plan accordingly.
Each project includes 2 rounds of minor amendments. If you need extra tweaks after this, they can be added at an hourly rate. I’ll always be upfront if we’re getting close to scope.
Yes — I can export a reflowable or fixed-layout EPUB version as an add-on. Let me know your distribution plans and I’ll quote accordingly.
Yes! I can offer a payment plan spread over 4-10 weekly payments, depending on your package.
If you know your words are meant for more than a Google Doc, if you can feel that 2026 is your author year, and if you’re ready for a book that builds your business, grows your audience, and positions you as a leader in your space — then this is the next right step.
Book a Shelf Published Planning Call and we’ll talk through your manuscript, your goals, and how to get your book designed and out into the world without the stress spiral.
Your words are ready. Let’s build the book.
