Ready to Meet the Brand You Were Meant to Be? Introducing…
You feel it every time you send an email, update your website, or pitch to a client. There’s a disconnect between what your brand looks like and the quality of what you deliver. Your visuals feel off, your messaging lacks focus, and, worst of all, your dream clients aren’t noticing you.
You’re not alone. Many established businesses reach this exact turning point — what worked in the past won’t get you where you want to go. That’s where I come in.
As Your Rebrand Wingwoman, I’ll help you unlock your brand’s full potential, creating a brand that reflects your expertise, draws in the right people, and positions you as the go-to authority in your field.
Sound familiar?
You’re not alone. Many successful businesses face this same challenge. A rebrand isn’t about starting over — it’s about refining, evolving, and stepping into your full potential.
Attract the right audience with visuals and messaging that connect emotionally and speak directly to their needs.
Enhance how your business is perceived, showcasing its value and positioning it as the go-to choice in your field.
Through our research we'll uncover the gaps in the market and opportunities to position you above your competitors
Make every touchpoint effortless with a cohesive, polished identity that ensures your brand works beautifully across all platforms.
Seth Godin
You’re not starting from scratch — you’ve already built a business with obvious potential. But branding isn’t static, and as your business evolves, your brand needs to grow and evolve with it.
Whether your current branding feels outdated, misaligned, or simply isn’t performing the way you need it to, rebranding is about uncovering what makes your business unique and creating a brand that works as hard as you do.
Here’s the difference:
Branding is where it all begins. It’s the process of defining your business’ identity through strategy, messaging, and visuals to create a cohesive foundation for growth. But as your business evolves, your original branding might no longer fit — whether due to changes in your direction, audience, or goals – or a lack of strategy to begin with.
Brand Refresh focuses on updating your visual identity while keeping your core strategy intact. It’s a great option for businesses that are still aligned with their positioning but need a modernised look to stay relevant and fresh in the market.
Rebranding takes things further. It’s a full-scale transformation that builds on the insights from your existing brand — what works, what doesn’t, and where untapped opportunities lie. Rebranding realigns your strategy, messaging, and visuals to reflect your growth and ensure your brand connects deeply with your ideal audience.
Every rebranding package includes brand strategy because a successful rebrand is more than a visual upgrade — it’s about creating a brand that works harder and smarter, driving meaningful results for your business.
ready to transform your brand?
rebranding package 1
Brand strategy is all about making informed decisions and clear intentions to create the right brand perception. It’s foundational to a successful rebrand.
In rebranding, we take a deep dive into understanding your brand — who you’re for, what sets you apart, how you build trust, create meaningful connections, and drive impact. From this foundation, we craft a compelling narrative that informs every element of your visuals, messaging, and overall vibe, ensuring your brand resonates with the right people and creates lasting success.
Brand Strategy Questionnaire to get your initial thoughts on your brand
Brand Workshop: 1.5 hour discovery workshop to gain insights into your business and brand
Brand Audit: Review of your current visual and verbal brand identity and brand touchpoints
Research & Filtering: In-depth research – your audience profile, competitor & industry analysis and brand foundations (Purpose, Vision, Mission, Values, Personality, USP)
Research Presentation: Presentation of research and findings via a Loom video
Brand Playbook: Document outlining the brand strategy, brand voice and visual identity
Logo Suite: Primary logo plus up to 2 variations plus submark/icon
Colour Palette Selection: Curated selection that embody your brand’s personality and market distinction.
Typography Styling: Free or paid, I guide you to the best choice for your brand, and licensing of them. These include fonts styled for headings, body copy & CTAs
Additional Graphics: Custom assets (e.g. patterns or icons) to enhance your brand’s narrative.
Imagery styling: Selection of stock imagery to guide image style
Choice of one add-on: Select from business card, email signature, EDM template, 5 Instagram templates
Brand Style Guidelines: So that you know how to use and apply your brand system consistently and effectively.
All the files you’ll ever need for print & web PNG, JPG, SVG and EPS plus a guide on which file types to use and when!
An exclusive licence and unencumbered use for the life of your brand: You will own the creative rights to all brand elements to use however you need with total freedom.
rebranding package 2
Building on the Evolve Package, Ascend has a focus on the execution of the roll-out of your rebrand.
With an additional collaborative workshop and extended research, Ascend also adds in a Services Guide downloadable PDF – beautifully designed to be your first lead magnet on your website. We’ll also roll-out your new visual identity across all assets identified in your Brand Audit
Brand Strategy Questionnaire to get your initial thoughts on your brand
Brand Workshop: 1.5 hour discovery workshop to gain insights into your business and brand
Brand Audit: Review of your current visual and verbal brand identity and brand touchpoints
Research & Filtering: In-depth research – your audience profile, competitor & industry analysis and brand foundations (Purpose, Vision, Mission, Values, Personality, USP)
Strategy Workshop (1.5 hour): Presentation of research and discussion of the strategy for your rebrand.
Brand Playbook: Document outlining the brand strategy, brand voice and visual identity
Complete Logo Suite: Primary logo plus up to 3 variations plus submark/icon
Colour Palette Selection: Curated selection that embody your brand’s personality and market distinction.
Typography Styling: Free or paid, I guide you to the best choice for your brand, and licensing of them. These include fonts styled for headings, body copy & CTAs
Additional Graphics: Custom assets (e.g. patterns or icons) to enhance your brand’s narrative.
Imagery styling: Selection of stock imagery to guide image style
Services Guide Design: A beautifully designed Services/Price Guide to act as your first lead magnet on your website
Full brand roll-out: Your new visual identity applied to all assets identified in your Audit and a plan to launch the new brand.
Brand Style Guidelines: So that you know how to use and apply your brand system consistently and effectively.
All the files you’ll ever need for print & web PNG, JPG, SVG and EPS plus a guide on which file types to use and when!
An exclusive licence and unencumbered use for the life of your brand: You will own the creative rights to all brand elements to use however you need with total freedom.
rebranding package 3
Take your rebrand to the next level and amplify your impact with a custom 6 page website.
This package contains everything from Ascend with a website added so you can own this rebrand. A successful rebrand is as much about the execution of the launch and roll-out as it is the strategy. Don’t leave your website in the past!
Everything in Ascend plus:
Best practice backend set up for a high performing WordPress website
Custom 6 page WordPress website design and build
Includes blog design and build (3 blog posts, collection page + template)
404-page build – to redirect your visitors if accessing a broken link
Coming Soon page – capture your visitors while we build the site
Links page – ditch your LinkTree account with a custom links page
Privacy Policy page – required if your website as a contact form
Testing across devices – ensure you site looks good on mobile & tablet
Google analytics set up and integration
SEO best practices (plugin installation and setup, compressing images, alt tags etc) – ensure your site is set up for optimal SEO
Google Search Console set up & submission – so google starts indexing
Facebook Pixel installation (if required) – for FB ads tracking
Instagram feed integration – add more ways to connect on your site
Newsletter sign-up form – connect to your email marketing app
Two rounds of design amendments – so that we get it just right
Video training manual covering basic updates – learn to use your site
Access to premium agency-level plugins and themes for 1 year
Website mockup video and static image to share upon launch
1 year hosting with Cloudways or Siteground
Two weeks tech support post go live – for minor tweaks or fixes
Website maintenance plan (3 months) – security, updates, backups.
Heidi held my hand through the entire process, she took the time to really understand my vision and intention and energy behind the new brand, and then surprised me with a visual aesthetic that was something I would never have picked for myself, but fell IN LOVE WITH at first sight. I love my new colours, the thought and work she put into the typography selection, stock photo imagery, colour brand palette – all of it – really exceeded my expectations.
Heidi’s understanding of contemporary design concepts, branding and what’s working now in business in terms of visual branding – is second to none. Not only that, nothing was too much trouble for her – she is such a pleasure to work with! She was responsive, delivered on time, within the brief and my new branding exceeded my wildest dreams. This rebrand has been a pivotal and final step in a very important transformation for my personal brand and my business, and I couldn’t be happier with the results.
I’ve had many clients compliment the refresh and can now proudly promote my services and offerings knowing my visual aesthetic is fully in alignment and reflective of the value I offer the world.
Thank you so much Heidi! You’re the best!
Vanessa xx”
Vanessa Barrington
“I had specific brand image that I was hoping to achieve for my new business, and Heidi was able to capture exactly what I was wanted whilst also injecting a quirky flair that tipped the design over the edge into awesomeness. Totally nailed the brief but also went above and beyond!
Heidi completed a whole branding package for me which meant I received not only a logo but also font and colour palettes, supporting graphics and comprehensive brand guidelines. This is the perfect way for a new business to get their branding on point from the very beginning, or even for an existing business to have a brand makeover.
Would recommend Heidi any day of the week – a true legend!”
Jess Sippe – PiPSQUEAK
“I hired Heidi to do the branding for my soon to be launched business, Plastic Free Me, and I was so happy with the results! She was a dream to deal with and because of her thorough briefing process she really nailed what I was looking for. She is super professional, trustworthy and got the job done in the timeframe we agreed on. The branding looks great and I’m very excited to get it out there, I would 100% recommend her and would definitely hire her again.”
Meredith Cameron – Plastic Free Me
Your brand has got you this far, but now it’s time for something more — something that truly reflects the business you’ve built and the impact you’re ready to make.
Rebranding is your opportunity to refine, redefine, and reconnect.
“I don’t need strategy. I just need a logo or visual package.”
I hear you — focusing on the visuals can feel like the fastest way to get your brand out there. But without a clear strategy, even the most stunning designs can fall flat.
Brand strategy is about so much more than logos and colours — it’s about making informed decisions and setting clear intentions to shape how your brand is perceived. It’s the foundation for creating a brand that doesn’t just look good but feels right to your audience and aligns with your business goals.
The visual expression of your brand — your logo, typography, colours, and imagery — is an extension of this strategy. Without a solid framework behind them, visuals can lack consistency, impact, or the ability to connect with the people you want to reach.
A well-defined strategy ensures that every design choice serves a purpose, helping you build a cohesive, recognisable, and memorable brand that resonates with your ideal clients. Investing in strategy isn’t about adding extra steps; it’s about ensuring your brand is intentional, effective, and built to support your success.
But I don’t have the budget for branding…
I hear you — investing in a rebrand can feel like a big step. But what’s the cost of staying where you are?
When your brand isn’t doing its job, you’re leaving money on the table. Lost opportunities, clients who don’t see your value, marketing that doesn’t convert — it all adds up. An ineffective brand can repel your ideal clients, limit your growth, and make it harder to stand out in a competitive market.
Rebranding is more than a visual upgrade — it’s a strategic investment in your business’s future. It positions you for higher profits, attracts the right clients, and ensures your business creates the impact you want. Every moment spent with a brand that doesn’t work is a moment you’re holding your business back.
The question isn’t whether you can afford to rebrand — it’s whether you can afford not to.
Strategy and design is a collaborative process and it's important we both feel like we're a good fit. That's why I offer a free discovery call where we can get a bit of a vibe check and you can ask any questions you need to feel confident about booking in.
After our call, I'll provide you with a project proposal. If you're keen to proceed, you'll need to pay a 50% deposit and we'll book in a start date and timeline for your project. I'll get you set up on my client portal and send you a welcome kit so you know exactly what to expect and what you'll need to provide. Payment plans are available - get in touch to discuss.
The strategy begins with a discovery questionnaire, a 1.5 hour brand workshop, extensive research into your audience profile, competitor and industry analysis, brand foundations and filtering the research into a Brand Strategy Document. Followed by creative direction, concept design and development and brand/website roll-out.
Once your new branding is all approved, you'll pay the final invoice. I'll then provide a Dropbox folder containing all of your brand files in all the file formats you'll ever need (jpg, png, eps, svg). I'll then move on to any branded collateral included in your project (e.g. business cards, social templates). If you have a website project booked also, I'll be in touch to talk about the next steps.
This is an excellent question. As this is a collaborative process, it’s important that we are aligned in values, communication and style. I recommend visiting my portfolio to get a feel for my design aesthetic. You can also find out more and get to see behind the scenes on my instagram account. Finally, feel free to book a discovery call so we can chat about your project needs before you make a decision.
All successful rebrands need to be guided by brand strategy. If you have worked with a strategist and have the strategy mapped out, we can work on your visual identity only. Otherwise all rebranding packages include strategy.
I specialise in Rebranding and work with established businesses who are at least 2 years old. The process is different as we take into account insights from the current branding, audience insights and ensure the execution of the rebrand is flawless across all channels.
In general, rebranding packages take between 4-12 weeks depending on the package level you select.
Of course. You can add on any additional requirements you need for your brand. We’ll discuss this at our discovery call.
Your branding shapes how the world perceives your business, influencing trust, connection, and the decisions your audience makes about working with you. But is your current branding doing everything it should to attract the right clients and support your growth?
Your Brand Scorecard is an interactive tool which will walk you through a self-assessment – rating your brand on key areas like visuals, messaging, and alignment with your audience. You’ll see where your brand is excelling and uncover the gaps that could be costing you opportunities and holding back your profits.
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GOLD COAST, QUEENSLAND
