You’ve been DIY-ing your brand for years — and honestly, it’s served you.
It got you visible. It got you started. But now? It’s starting to chip away at your confidence.
You’ve grown, evolved, and deepened your expertise — but your brand still belongs to a past version of you. One that’s no longer leading the way.
And the longer you stay stuck here, the more it costs you:
You’re not here to play small. You’re here to be recognised, remembered, and chosen.
You just need a brand that reflects that.
I partner with established founders and purpose-led women in business who are ready to trade confusion for clarity — and DIY branding for strategic design that actually reflects their growth, vision, and value.
With 12+ years of design experience and a background in psychology and visual communication, I bring strategy, structure, and a strong intuitive edge to every brand I build. My sweet spot? Helping you untangle what’s in your head and turn it into a brand that’s clear, compelling, and creatively on point.
Clients often tell me they feel “seen for the first time” in their brand. That’s what I’m here for. Strategic, aligned, creatively exciting design — that you’re finally proud to share with the world.
introducing my signature rebranding service
This is your brand’s next chapter — built with clarity, intention, and design that actually reflects the depth of your work. Across 4–12 weeks (depending on your package), we’ll shape a future-ready brand that feels aligned, elevated, and easy to show up with.
This isn’t surface-level polish. It’s the shift from outdated to aligned — from figuring it out to fully owning it.
— Vanessa Barrington, Creative Coach, Book Doula & Psychic Medium
Most designers focus on surface-level “branding”. Pretty colours. Trendy fonts. A vague brand story you don’t quite believe in.
This is strategic creative direction — with depth, structure, and soul.
Most rebrands miss the mark because they focus on the output — a logo, a colour palette, a pretty Instagram grid. But if the strategy underneath is shaky, the whole thing falls apart. Fast.
Here’s what I do differently:
Which level of evolution is right for you?
rebranding package 1
This is for the founder who wants a strategic rebrand, but is happy to look after the roll-out and website themselves.
– 90-Minute Intensive Strategy Workshop
We map your brand’s evolution — defining your vision, values, audience, message, and position in the market. This is where the clarity starts.
– Strategy & Creative Direction Presentation
A clear, strategic blueprint that weaves together your brand’s message and a distinctive visual direction — so everything that follows is intentional, not improvised.
– Complete Visual Identity System
A cohesive identity suite designed to reflect your growth and attract the right people:
• Logo suite (primary, secondary, submarks)
• Colour palette
• Typography system
• Image styling direction
• Graphic styling (shapes, textures, icons if needed)
– Choice of one add-on to get your roll-out started
Choose from business card design, EDM template of set of 5 Canva templates
– Brand Playbook
A beautifully designed document that captures your brand strategy, messaging, and visual guidelines — making it easy to stay consistent and on-brand across every platform.
– Launch Support
Guidance on how to apply your brand with confidence — what to prioritise, how to roll it out, and how to use your new assets without overwhelm.
rebranding package 2
Everything in Evolve — plus high-touch support to roll your brand out across your key platforms. This is how you launch with precision — not piecemeal.
Includes all of EVOLVE, plus:
– 2 x VIP Design Days
I personally implement your new branding across key materials — think proposals, client docs, services guide, social templates, stationery, or whatever your brand needs to show up fully.
– Custom Asset List
We work together to identify what needs updating — so nothing is left inconsistent or outdated post-launch. No half-finished rollout. No off-brand leftovers floating around.
Launch a brand that’s cohesive, intentional, and aligned across the board.
You show up with confidence and consistency — everywhere your business lives.
You’re taken seriously, trusted instantly, and finally feel like your brand is working for you — not against you.
rebranding package 3
Your full brand and website presence — designed to scale with your business and support the next phase of growth.
Includes everything in ASCEND, plus:
– Custom WordPress Website (up to 5 pages)
Designed and built for clarity, conversion, and connection. SEO-smart, beautifully responsive, and easy for you to update.
– 1 Year Premium Hosting + Pro Plugins
Your site runs on fast, reliable hosting with tools that give you real flexibility (and speed).
– Website Style Guide
A digital brand toolkit that ensures consistency as your site evolves — whether you’re updating it yourself or passing it on to a team.
– Website Training & Launch Support
A personalised walkthrough so you know exactly how to use, edit, and manage your new website with confidence.
– 2 Weeks Post-Launch Support
Minor tweaks, final polish, and launch peace of mind — all handled.
This is the brand that scales with you.
This is the website that supports it.
This is your next level — amplified.
When writer and grief advocate Miranda Ryan came to me, she had a powerful voice, a growing audience, and a mission that mattered, but no brand to carry it further. She needed more than a logo. She needed a visual and strategic foundation that could hold the weight of her story, connect deeply with her community, and grow with her as she writes her debut book and builds her advocacy work.
In this case study, I’ll share how we turned that blank canvas into a brand that feels warm, real, and ready to challenge stigma, and why it’s already making an impact.
Brands evolve. If you’ve shifted direction, changed your audience, or grown in confidence — your brand should reflect that. There’s no shame in levelling up again.
Because nothing here is off-the-shelf. We start with brand strategy tailored to your business, goals, and audience, then distill it into creative springboards that translate your message into visuals that mean something. This isn’t about trends or templates. It’s about building a brand that actually reflects you, magnetises your ideal clients, and works.
If you’re ready to grow, raise your rates, and be seen as the expert you are — then yes. DIY can only take you so far. Can you really afford not to back yourself with a brand that reflects your growth and supports your next chapter?
You’ve been circling this for a while — tweaking your fonts, rewriting your bio, trying to make an old brand fit a business that’s already moved on.
You know something’s not landing. And deep down, you know why.
Because your brand isn’t just visual — it’s foundational. It shapes how people see you, trust you, choose you. And if it’s out of step with your growth? That misalignment might be costing you more than you realise.
And that’s when growth gets easier.
You don’t have to keep winging it. You don’t have to do it alone.
Usually 4–12 weeks, depending on the scope and your availability for feedback. We’ll work out a timeline that suits your schedule.
After completing my enquiry form, we’ll book a 30 minute discovery call to make sure we’re a good fit. From there, I’ll send a proposal, agreement, and booking info to get started.
I specialise in Rebranding and work with established businesses who are at least 2-3 years old. The process is different as we take into account insights from the current branding, audience insights and ensure the execution of the rebrand is flawless across all channels.
Unless you’re coming in with a clear, well-developed brand strategy (from working with another strategist), this part isn’t optional — and for good reason. Strategy is what ensures your visual identity actually means something. It gives your brand purpose, direction, and clarity — so you’re not just making things ‘look nice’, but building a brand that connects, converts, and grows with you.
Of course. You can add on any additional requirements you need for your brand. We’ll discuss this at our discovery call.
Heidi held my hand through the entire process, she took the time to really understand my vision and intention and energy behind the new brand, and then surprised me with a visual aesthetic that was something I would never have picked for myself, but fell IN LOVE WITH at first sight.
This rebrand has been a pivotal and final step in a very important transformation for my personal brand and my business, and I couldn’t be happier with the results.
I’ve had many clients compliment the refresh and can now proudly promote my services and offerings knowing my visual aesthetic is fully in alignment and reflective of the value I offer the world.”
Vanessa Barrington
“I had specific brand image that I was hoping to achieve for my new business, and Heidi was able to capture exactly what I was wanted whilst also injecting a quirky flair that tipped the design over the edge into awesomeness. Totally nailed the brief but also went above and beyond!
Heidi completed a whole branding package for me which meant I received not only a logo but also font and colour palettes, supporting graphics and comprehensive brand guidelines. This is the perfect way for a new business to get their branding on point from the very beginning, or even for an existing business to have a brand makeover.
Would recommend Heidi any day of the week – a true legend!”
Jess Sippe – PiPSQUEAK
“I hired Heidi to do the branding for my soon to be launched business, Plastic Free Me, and I was so happy with the results! She was a dream to deal with and because of her thorough briefing process she really nailed what I was looking for. She is super professional, trustworthy and got the job done in the timeframe we agreed on. The branding looks great and I’m very excited to get it out there, I would 100% recommend her and would definitely hire her again.”
Meredith Cameron – Plastic Free Me
No pressure. No hard sell. Just clarity, honesty, and creative direction from someone who wants to see your brand thrive.
If your brand feels misaligned but you’re not quite sure what needs to change, Your Brand 2.0 Plan is your best next step.
This isn’t just a surface-level audit or brand toast. It’s a strategic, psychology-led review that shows you exactly what’s working, what’s holding you back, and what needs to shift to realign your brand with where you’re heading.
You’ll walk away with a clear, actionable roadmap to improve how your brand looks, sounds and connects so you can move forward with confidence (and finally stop second-guessing everything).
This entry-level offer is the easiest way to work with me and the smartest first move if you’re not ready to dive into a full rebrand just yet (but you know something has to change!)
It’s a free, custom-built brand check-up that walks you through a short discovery chat, reviews your visuals & messaging, and gives you a clear diagnosis of what’s working, what’s misaligned, and what kind of brand move makes sense next.