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I believe that design has the power to capture, elevate and distinguish your brand. Whether you’re looking for branding, website or graphic design, I’m here to ensure your brand story is told so that you connect with your ideal audience.
Establishing a strong and memorable brand identity is crucial for any business. My branding design service focuses on creating a distinctive and cohesive visual representation of your brand. Through careful consideration of your values, mission, and target audience, I craft a brand identity that captures the essence of your business and connects with your audience.
I design visually stunning websites with a focus on creating an engaging, user-friendly experience for your audience. Seamless user experience, effective navigation, and SEO best practice are the cornerstones of my web offering. Whether you’re launching a new website or revamping an existing one, I’ll work closely with you to bring your vision to life and create a digital space that truly represents your brand.
Need to tackle multiple design tasks in a short timeframe? My VIP intensive design days offer an intensive collaboration experience that accelerates your design projects and elevates your brand experience. From branded marketing materials to website updates, you’ll enjoy an 8-hour day dedicated to your business.This exclusive VIP experience ensures that your design projects receive the utmost attention and expertise, empowering your business to make significant strides in its visual communication within a condensed timeframe.
Creating an e-book or self publishing a book? The design and aesthetic is of utmost importance to reach your audience and make an impact. With a background in magazine publishing I bring a clean, minimalist editorial style and a wealth of technical knowledge about pre-press print requirements. If you have a book or publication you’re working on, reach out to see how we can collaborate.
After our discovery call and you’re all booked in, I’ll ask you to complete a design brief questionnaire and/or brand clarity workbook. I’ll delve deep into your brand’s mission, story, values, voice and target market.
I’ll begin my research which includes investigating your competitors, looking at inspiration images, colour and type analysis, defining the strategy for the visual direction for your brand based on your goals, vision, values, unique offering, positioning, ideal client and more. I’ll create a mood board for you to approve the direction of the project.
I begin with mind mapping, word association and rough sketches with pencil. I move to illustrator and design as many rough concepts as possible. Experimenting with different fonts and colour applications, always keeping the mood board open for direction.
In this phase, I narrow down the ideas to a few concepts and refine them. I create mockups of the branding to show you how they will be applied irl and present the concepts to you.
When the branding has been approved I create a folder with all of your brand logos, graphics, icons in various colour combinations and file types. I then move on to any additional collateral as part of your package e.g. stationery, social media templates, website etc.
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GOLD COAST, QUEENSLAND
