You’ve outgrown your old website like a too-tight pair of hipster jeans. Now it’s holding you back and making you cringe

You’ve evolved beyond your start-up website. These days, your brand is stronger, your prices are higher, your audience is bigger. But your website still screams “early-days side hustle.” Let’s build one that matches your level.

You’ve been in business long enough to know your website matters

It’s the first thing potential clients see. It’s the place people go to check if you’re legit.
It should be working hard — attracting the right people, building trust, and making it easy for them to take the next step.

But instead.. You literally hold your breath when someone asks for your website.
You mutter “It needs an update” and hope they don’t scroll past the fold.
You’ve got the receipts of success; dream clients, higher rates, bigger goals…
but your site? Still giving DIY girlboss circa 2017.

It’s not just out of date.
It’s misrepresenting you.
And if your website is still dressing like your business from three glow-ups ago, it’s quietly costing you clients, confidence, and credibility.

heidi talic gold coast website design ipad

The website that got you here isn’t the one that’s going to take you where you’re headed. That’s where I come in.

heidi glasson brand strategist and design wizard

Hey, I’m Heidi

Designer, strategist, and WordPress whisperer

I work with service-based businesses who’ve outgrown the DIY days and are ready for a website that not only looks good, but actually works. The kind that’s strategic, functional, and actually feels like you now, not you circa your first Canva logo.

My secret sauce? A mix of thoughtful design, conversion strategy, SEO know-how, and user experience magic — all wrapped in a collaborative process that’s clear, calm, and (dare I say) actually fun.

Because if your website isn’t helping you get booked and paid, it’s not doing its job.

introducing my signature custom website design service

Digital revolution

Website design that’s more than just pretty pages — it’s strategy, functionality, and a perfect fit for your brand today.

A custom WordPress website designed and built around your brand, your goals, and your content with all the right foundations for SEO, user experience, mobile responsiveness and ease of use.

Perfect for:

You'll walk away with:

A clean, conversion-ready website that supports your business goals and makes you proud to send people to your URL again.

guyra snowfest website design

What she said

"I'm so proud of the website I now have out in the world, attracting and serving my ideal clients. Thanks again Heidi, you're the best!"

— Heidi Talic Photography

what she said

Why this works

Most sites are either ✨pretty but pointless✨ or strategic but soulless, like corporate vibes in Comic Sans.

Mine? Built for personality and performance.

I’m not another developer plugging things into a template.
I’m a brand strategist and designer who actually gets the big picture — how your website should fit into your brand, your offers, your sales process, your long-term goals.

I’m not just slapping pixels on a page.

I’m designing a digital space that sells for you, speaks for you, and makes you proud to drop your link without a disclaimer.

heidi outside in summer looking up

Signature Custom Website Packages

Every website I create is custom-built on WordPress and designed to support how you do business with the tools, structure, and backend functionality to make your life easier.

Here’s what’s included in your custom website package:

  • Consultation Call – to get clear on your website goals & direction
  • Strategy Questionnaire
  • Best practice backend set up for a high performing website
  • Custom WordPress website design and build
  • Blog design and build (3 blogs, collection page + template)
  • 404-page build – to redirect your visitors if accessing a broken link
  • Coming Soon page – capture your visitors while we build the site
  • Links page – ditch your LinkTree account with a custom links page
  • Privacy Policy page – required if your website as a contact form
  • Testing across devices – ensure you site looks good on mobile & tablet
  • Google analytics set up and integration
  • On-page and technical SEO best practices (plugin installation and setup, compressing images, alt tags etc) – ensure your site is set up for optimal SEO
  • Google Search Console set up & submission – so google starts indexing
  • Facebook Pixel installation (if required) – for FB ads tracking
  • Instagram feed integration – add more ways to connect on your site
  • Newsletter sign-up form – connect to your email marketing app
  • Two rounds of design amendments – so that we get it just right
  • Video training manual covering basic updates – learn to use your site
  • Access to premium agency-level plugins and themes for 1 year
  • Website mockup image to share upon launch
  • 1 year web hosting with Cloudways or Siteground
  • Two weeks tech support post go live – for minor tweaks or fixes
  • Website maintenance plan (3 months) – security, updates, backups – I’ll look after your site for you after we launch

Packages available for all budgets and business requirements

Base site set-up and One-Page scrolling website starting at $2,200. 

5 PAGE WEBSITE

  • Home
  • About 
  • Services
  • Contact
  • Blog

Download my services guide for investment information

9 PAGE WEBSITE

  • Home
  • About 
  • Services
  • FAQ
  • How It Works
  • Portfolio
  • Testimonials
  • Contact
  • Blog

Download my services guide for investment information

15 PAGE WEBSITE

  • Home
  • About
  • Team
  • Services (x 3)
  • FAQ
  • How It Works
  • Pricing
  • Portfolio
  • Testimonials
  • Media
  • Freebies/Resources
  • Contact
  • Blog
  • E-Commerce Store built with WooCommerce (Shop, Cart, Checkout, Account, Product Template, Category Template, Shipping & Returns, Terms of Service, up to 8 products)

Download my services guide for investment information

  • Additional pages for 
  • Add a shop with Woo Commerce from 
  • Signature Branding Package 
  • OR Refresh Branding Package 
  • SEO Keyword Research & Strategy 
  • SEO Optimised Copywriting (3 pages) 
  • SEO Optimised Copywriting (5 pages) 
plastic free me mobile responsive web design

Is the brand evolution for you?

entrepreneur working on laptop business branding

This is for you if:

  • You’re 2+ years into business and your DIY site is starting to feel like a bad ex — you’ve outgrown it, and it’s holding you back
  • You’re ready for a site that’s strategic, stylish, and easy to update (because tech meltdowns are not on your 5-year plan)
  • You know your current site is costing you enquiries, confidence, and probably a bit of cringe every time you share the link
  • You’re done duct-taping templates together and pretending it’s fine
  • You want a designer who sees the whole brand picture — not just the pixels

This isn't for you if:

  • You’re still in the early DIY era and not quite ready to invest in custom yet
  • You’re after a quick plug-and-play template job — this ain’t that
  • You don’t have any branding (yet!) — you’ll need to BYO brand kit or work with me on one first
  • You’re still figuring out your offers, audience, or core messaging — we need clarity before we build

You’re probably wondering...

If your website brings in even one or two new clients, it’s already paid for itself. And if it’s not currently attracting enquiries, converting leads, or reflecting the level you’re at, it’s costing you far more than the redesign will. A good website isn’t an expense, it’s an income-generating asset that should be earning its keep every single day.

Ugh, I hear this one a lot. The developer who ghosted mid-project, the build that made you terrified to touch anything, the template that looked nothing like your brand. My approach? Total transparency, no gatekeeping, and a handover that leaves you confident (not clinging to me for every small change). You’ll own your site, know how to use it, and never wonder if your designer’s done a runner.

I get it. Your to-do list is already longer than a Bunnings receipt. That’s why my process is streamlined, collaborative, and built to not hijack your week. You’ll get clear timelines, bite-sized tasks, and zero chasing. Think of me as your project co-pilot — keeping things moving while you keep running your business.

editorial design magazine coffee and candle

Ready for the website that matches your momentum?

Your business isn’t in beginner mode anymore and your website shouldn’t still be hanging out there in its side-hustle era.

The right site isn’t just a bunch of pretty pixels. It’s your round-the-clock hype woman, your credibility builder, your lead converter, and the quiet backstage crew keeping your business running smoothly.

If your current site feels more “good enough for now” than “hell yes, this is me” — let’s change that. I’ll design a website that reflects your expertise, your values, and the level you’re playing at now (and the one you’re aiming for next).

Frequently asked questions

Most sites are completed within 6–8 weeks, depending on scope, feedback turnaround, and content readiness. We’ll map out a clear timeline before we begin.

Ideally, yes — but I’ll guide you through exactly what’s needed and support you with content structure and layout if you’re feeling stuck.

Absolutely — if you don’t have a strong brand identity in place yet, we’ll start there. Your website will only be as strong as the foundation it’s built on. Find out more about branding packages here.

Of course. Each website is structured so that you can build on more pages (or functionality e.g. e-commerce) as your business grows.

Not sure if a new website is needed? Why not try a website audit review. This is an entry level service where I fully assess your website in terms of design, user experience, SEO, and strategy. You’ll get my expert advice on the areas that are working and where you need to improve to see better website performance. If you move ahead with a new website build, the investment will be deducted from your package. Yay!

Yes! You’ll get a training video showing you how to make updates and manage your content with confidence. No developer needed for everyday changes.

Yes — every site is built with SEO best practices baked in: image optimisation, metadata, search console setup, alt tags, plugin configuration and more. SEO keyword research and copywriting is an optional add-on.

Kind words from happy clients

heidi talic gold coast newborn and family photographer

I'm so proud of the website I now have out in the world

“I recently worked with Heidi on a website redesign and I cannot recommend her enough. The whole process was fun and easy from start to finish, she was super efficient, always keeping me updated with where the project was at. Heidi happily held my hand through the tech stuff I had previously felt overwhelmed by, and created a stunning website that really captures the essence of my business in a fun, practical and beautiful way. I’m so proud of the website I now have out in the world, attracting and serving my ideal clients. Thanks again Heidi, you’re the best!”

Heidi Talic – HEIDI TALIC PHOTOGRAPHY

If you're ready for a website that actually supports your business — not one that just sits there...

here’s how we get started:

  1. Fill in the enquiry form and share a bit about your business and what you’re looking for
  2. We’ll book a discovery call to ensure we’re aligned and a good fit for your needs.
  3. I’ll send through your proposal, contract and deposit info – you hit accept and I send through your welcome kit and proposed timeline.
  4. We begin strategy and content prep, and move into design and build mode

website audit

Not sure if you're ready for a new website?

Start with a review of your current website to help you decide the best path forward

With my expert eye as a brand strategist and design wizard, I’ll review your site from top to bottom and provide you with a detailed report covering website design & branding, user experience, SEO, technical aspects (e.g. site speed, structure, navigation, integrations). You’ll also receive a personalised video where I’ll walk you through what’s working, what needs attention, and how to prioritise changes to enhance your user experience, build trust, and ultimately improve your sales.

You’ll end up with clear action plan on what to fix on your current site, or the clarity and confidence to move forward with a new and improved online home for your brand.