Wombat Creative, a dynamic consultancy supporting Queensland’s not-for-profits and communities, needed a website that reflected its broad expertise and commitment to improving the natural and cultural environment. With a wealth of knowledge and services ranging from grant writing workshops to social media training and strategic planning, their existing site — a simple WordPress blog with minimal content on existing pages — no longer met the needs of their growing business.
I specialise in creating high-performing custom WordPress websites that combine strong design principles with user-friendly functionality. Every website I build is crafted with a focus on SEO, speed, conversions, and user experience (UX) to ensure it not only reflects a brand’s unique identity but also supports its growth and success. I work closely with my clients to deliver tailored websites that engage, inform, and convert, providing seamless experiences for users and boosting online performance. My expertise in WordPress design and development ensures that every website I create is optimised for both user experience and business objectives, resulting in a site that performs well across all devices and achieves tangible results.
Wombat Creative’s original website had minimal content, particularly on key pages like the Home and About pages, which severely impacted its SEO performance. The lack of substantial text made it difficult for search engines to properly index the site, resulting in poor visibility in search results. Additionally, the sparse content made it harder for potential clients to fully understand Wombat Creative’s range of services and expertise. The website needed to do more than just host blog posts—it needed to communicate Wombat Creative’s authority, showcase their extensive service offerings, and help drive traffic through improved SEO.
To address these issues, I designed a WordPress website that would not only serve as a portfolio for Wombat Creative’s services but also improve SEO by adding high-quality content to key pages. I began by fleshing out the visual identity, including a custom colour palette and typography, to complement their existing logo and elevate the brand’s professional image.
For the Home and About pages, I ensured that both included well-optimised, keyword-rich content to boost SEO performance. This also helped potential clients better understand the company’s mission, values, and range of services. I organised Wombat Creative’s offerings — such as grant writing, social media training, and facilitation — into distinct service categories, with each page featuring optimised text, client testimonials, and case studies to establish credibility.
The blog section was restructured for better organisation, featuring clear categories and easy navigation. A dedicated page was created for grant listings, providing visitors with up-to-date information on available grants and establishing Wombat Creative as a go-to resource.
The final result was a responsive, SEO-optimised website that not only increased Wombat Creative’s online visibility but also positioned them as an authoritative resource for Queensland’s not-for-profits. The website is now both a valuable educational tool and a professional platform for showcasing their expertise, all while driving organic traffic and improving search rankings.
Let’s Bring Your Brand to Life Online
Your website is an extension of your brand. It’s a powerful tool to showcase your expertise, magnetise your ideal clients, and guide them seamlessly to book with you. As a branding and web expert, I create websites that position you as the go-to in your industry and make it easy for your clients to take action.
Ready to transform your online presence? Let’s create a website that works for you.
