Hey, I'm Heidi

As a graphic & web designer, I’m passionate about harnessing my creativity and collaborating with women who are making a positive impact in the world. I firmly believe that design has the power to elevate and amplify their voices, and I’m dedicated to creating clean, modern and functional designs that not only look good but also serve a purpose.

white flower graphic with red centre
heidi nevertheless journal design
hgc icons 25

Hey there lovely human

I’m so glad you have found me. I’ve been a designer for over 10 years working in everything from magazine print publishing to property marketing & design. I opened my own creative studio in 2021 out of a desire to have a more freedom creatively, to use my skills and experience for good – to lift other women and allow them to experience success in their fields.

The women I work with are putting awesome stuff out into the world. From psychologists to environmentalists to women working in the arts. It is a joy and privilege to play a part in helping these women to make an impact through my design expertise.

My sunny little studio is based on the Gold Coast. When I’m not tapping away at my faithful MacBook, you’ll find me playing board games or Mario Kart/Party with my husband & two kids, reading a Brene Brown or Glennon Doyle book, walking around the lake engrossed in a podcast, writing endless lists or relaxing with a savvy b and some trash tv.

my human design

As a 6/2 Generator, creativity is at the heart of my life force. My human design means I embody reliability, curiosity and an analytical mindset. I’m a puzzle-lover and a problem solver with a natural inclination to support and nurture others. This allows me to understand the unique needs and desires of my clients, create tailored solutions for them and provide a collaborative space to build strong client relationships.

create – lift – share – magnetise

My mission

elevate empower collaborate  create

My mission is to empower female-led businesses who are making a positive impact by providing exceptional design solutions and fostering a collaborative creative partnership. I aim to be their trusted ally, guiding them through the design process, understanding their unique visions, and delivering outstanding results that elevate their brands. By combining expertise, passion, and a deep commitment to their success, I strive to help them stand out in their industries and create a lasting impact on their target audience.

What I create

custom design solutions memorable & magnetic brands high converting websites

A full service creative studio, I provide design solutions across three core areas: branding design, website design and graphic design (graphic design is encompassed in VIP intensive design days).

I design thoughtful, memorable and impactful visual brand identities and websites which tell a story and get brands noticed. My design style is clean, modern and feminine, with the design purpose and user experience as my north star. 

My core values

heidi kitchen bench
brands I've worked with
blank street press
neverthelesslogo 01
wombat creative logo black logo
gold coast music network
plasticfreeme logo
held psychology

The fun stuff

My phone and air pods!

PRE-KIDS: Seeing snow covered Christmas trees in Japan or having drinks in the outdoor hot tub in Canada while it snowed

POST KIDS: Family swims in the ocean at Noosa

Podcast: Armchair Expert

Music: Taylor Swift or something indie/folk

TV on while I work: Dawson’s Creek, Mad Men, the OC

Morning: Decaf nespresso at home, lactose free flat white when I’m out and about

5pm somewhere: usually a savvy b but a bubbles when I’m with my gals and a red in winter

Too many to list.. let’s go with some genres. Sci fi, war, and Harry Potter (that’s a whole genre right?)

I would probably own a shop with my sister selling crystals, candles and good vibes

  • a walk with a good podcast
  • catch up with girlfriends over a wine or three
  • a bath with candles, a trashy tv show.. and a wine
  • journalling
  • colouring in
  • practising gratitude
  • seeing my kids playing together nicely!
  • singing 
heidi couch looking outside
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