Hey, I'm Heidi
And a bit of a gaming nerd to be honest. Whether it’s solving the daily Connections puzzle, a competitive game of Qwirkle with my husband or some Mario Party with the kids. I love the challenge, the pure fun and the joy of cracking the puzzle.
What on earth has this got to do with design, Heidi? Quite a bit actually. Stick with me.
Good design has many things in common with my daily Wordle. There is a game strategy and goal to achieve, a set of rules or parameters to stay within and the aim of the design puzzle is to communicate a message, evoke an emotion or inspire an action wrapped up in a beautiful visual solution.
And unlike my Wordle record, I have a pretty good batting average of hitting the mark on the first try.
That’s why the call me the Design Wizard.
create – lift – share – magnetise
Before I began wielding my trusty MacBook to design brands and websites, I was deep in the world of psychology. I earned a BA — Psychology from Macquarie University in 2005, and spent the next few years in corporate HR. I saw firsthand how people connect, make decisions, and engage with brands—insights that now shape my approach to design.
PLOT TWIST!
Turns out, the corporate office life was not for me. As a highly sensitive introvert, that probably shouldn’t have come as a surprise. I craved something more creative — so I retrained in graphic design, earning a Certificate IV in Design from The Graphic Design School in 2011.
From there, I jumped into the world of magazine publishing, working with The Intermedia Group in Sydney and Morrison Media in Burleigh Heads (home to frankie, Smith Journal, and Surfing Life). It was here that I cut my teeth in design from editorial layouts, advertising design and digital design — learning firsthand how great design enhances storytelling, marketing, and brand presence.
After a few years working in marketing and design in the property industry, I was craving more — more freedom, more creative control, and the flexibility to be there for my kids at school pickup. It was time to take everything I’d learned in-house and build something of my own.
So, in 2021, I launched my own studio — a sunny little, colourful space on the Southern Gold Coast near Currumbin. Over the past four years, I’ve helped businesses build brands, design WordPress websites, and create beautiful publications. But beyond the work itself, what I truly value is the connection I build with my clients — many of whom I now call friends and who have been with me since the beginning.
I connect easily with my clients on an energetic level which allows me to quickly understand their vision and translate it into aligned and beautiful visuals.
My process is deeply collaborative — I listen, ask the right questions, and ensure my clients feel seen, heard, and valued. The relationships I build through my work are just as important as the design itself.
My design skills complement the work of communications consultants, copywriters, strategists, and other creatives. When we bring their words and my visuals together, the impact is powerful.
I’m drawn to projects that make a difference — whether in the environment, mental health space, or the arts. If you’re working in these spaces, we’re likely to create something special together.
my mission
Creativity is at the heart of what I do and my soul’s purpose. It drives me to explore ideas, connect the dots, and weave together all the threads to craft designs that are both original and meaningful. This value ensures every project is infused with thoughtfulness, artistry and magic.
A collaborative approach is fundamental to my approach to design and business. Blending deep connection, care, and warmth with a shared sense of humour and joy. I value the magic of working together, ensuring each project feels like a true partnership that reflects your unique vision.
I connect very easily with people on an emotional level which allows me to see their vision and get behind it quickly. This guiding sense means my clients feel truly understood, while I craft thoughtful design solutions that are impactful, meaningful, and perfectly aligned with their needs.
I have high standards and perfectionist tendencies. I’m dedicated to creating work which is refined, cleverly solves the puzzle while ensuring your brand looks top notch. A little magic weaving with a lot of attention to detail.
A classic Libra, I have always valued aesthetically beautiful things from pretty stationery to stunning coffee table books. I believe every touchpoint in your brand experience should be visually beautiful while achieving the goals of the project and overall strategy.
I aim to create harmony in my designs, in my relationships, in my life and in the lives of my clients. Recognising what we need more or less of is a key skill to creating balance, joy and peace.
My phone and air pods!
PRE-KIDS: Seeing snow covered Christmas trees in Japan or having drinks in the outdoor hot tub in Canada while it snowed
POST KIDS: Family swims in the ocean at Noosa
Podcast: Armchair Expert
Music: Taylor Swift or something indie/folk
TV on while I work: Dawson’s Creek, Mad Men, the OC
Morning: Lactose free (I’m digestionally challenged), decaf (I love the taste of coffee but caffeine doesn’t like me) flat white.
5pm somewhere: I’m a red wine gal but also love a rose, a bubbles or a gluten free beer.
Too many to list.. let’s go with some genres. Sci fi, war, and Harry Potter (that’s a whole genre right?)
I would probably own a shop with my sister selling crystals, candles and good vibes
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GOLD COAST, QUEENSLAND
