How to choose a good domain name

choosing your domain

Choosing the domain name for your business is a super important initial step in setting up your business for success. I’ve compiled my top tips to help guide you in the first step for your website.

Make it memorable

Choose a domain name that is easy to remember and easy to spell. Avoid using numbers or hyphens, as they can be confusing and hard to remember.

Make it relevant

Choose a domain name that is relevant to your business and describes what your website is about. This will help people find your website when they search for related keywords.

Make it short

Choose a domain name that is short and easy to type. Long and complex domain names are harder to remember and can be more prone to typos.

Use keywords

If possible, include keywords in your domain name that are relevant to your business. This can help with search engine optimisation and make it easier for people to find your website.

Consider the extension

The most common extension is .com, but other options such as .net, .org, .info, .biz are also available (as well as country specific options eg. .au, .nz). Consider which extension will be the most appropriate for your business. E.g. if your business only operating in your own country? If so, the country specific extension may be best.