Why deadlines are important

Words by Heidi Glasson

why deadlines are important

I’ve always been a fan of planning. Lists, diaries, calendars.. mapping out when things are going to happen, ensuring I’m never late. This probably stems from a need to feel in control at all times! But in small business, deadlines are extremely necessary to ensure you keep the show running smoothly and minimise stress.

As my business grows, project planning has become more and more important. Being able to plan out a project from start to finish, allocating sufficient time to that project and booking other projects around it to keep a smooth-running pipeline of work can be a juggle. That is why I love a deadline (or multiple stage deadlines). And as a creative, I also work best when I have one to work towards.

Below are my top 5 reasons why deadlines are important in my creative small biz.

I love deadlines because they:

  • Keep the project on track to ensure completion by the agreed final deadline.
  • Keep each party accountable and build trust. If I didn’t stick to my deadlines, that wouldn’t make you feel very confident in hiring me again! Meeting deadlines allows mutual trust to develop between designer and client.
  • Communicate the value of time. While everyone is busy with multiple projects, if deadlines are missed they have a knock-on effect on other projects and capability to attend to other scheduled work. Meeting deadlines ensures all other project deadlines can also stay on track.
  • Set expectations. They allow each party to know what to expect, and when to expect it. They keep everyone on the same page and ensure communication between everyone.
  • Make workflow smoother and promotes feelings of accomplishment. Who doesn’t love ticking off a task, or completing a big project and popping the bubbly?

I’d love to know, what are your favourite tools for project planning and ensuring your projects stay on track?

xx

heidi kitchen bench

Hey, I'm Heidi

Book & Publication Design Specialist

With 13+ years of experience in comms design, I specialise in strategic book and publication design for authors, publishers and purpose-led organisations — turning important ideas, stories and information into design that connects, communicates and makes an impact.

Through my signature offering Shelf Published, I also help authors build a cohesive platform around their book, bringing together book design, author branding and website design under one creative roof.

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Author: Heidi Glasson, Design Wizard

Heidi Glasson is a book and communications designer with over 13 years of experience turning complex ideas, important stories and meaningful messages into strategic, engaging visual communication.

As the founder of Heidi Glasson Creative, she works across two key worlds: helping authors and publishers create beautifully considered books and author platforms, and partnering with purpose-led organisations and communications teams to transform their content into clear, compelling design that connects with the people it needs to reach.

Her signature Shelf Published offering brings book design, author branding and website design together under one creative roof, giving authors a cohesive visual platform that supports not just the book itself, but where they want it to take them next.

With a background in magazine publishing and brand strategy & design, Heidi brings an editorial eye to every project — combining strong visual storytelling, information design and design psychology to make content easier to understand, more engaging to explore and harder to ignore.

Want to connect?
Read more here or find her on Instagram and LinkedIn.